Product Design as we describe the development of ideas into products, takes into account the latest technologies, materials and trends and also the background of cultural conditions. Our goal is to create new user experiences and products with added value. We work closely with our client’s product and support these approaches from the first sketch, the detail design through to mass production. Characteristics of quality, durability and ecology are emphasized. We attach particular importance in our iterative process using models and prototypes based on real scenarios to check and continually improve the product concept.
RESEARCH / / Analyze markets. Define trends.
To generate a marketable value at the beginning of a project, we analyze a variety of topic relevant factors such as consumer behavior, markets, brands, competitive products, target groups, technologies and trends. This produces not only various possible solutions and development directions, but also a list of requirements for the individual project.
PRODUCT DESIGN // Form and function merge
The core focus of our work is a detailed design process in which the form of the product is merged and optimized with its requirements and functions. We use the latest CAD (Computer Aided Design) techniques to design as far into the production stage as possible. Technical details are considered from the beginning design in order to achieve the most realistic and time-efficient aesthetical implementation. The design is for us the decisive instrument for innovation that must manifest itself in everyday life.
CMF – COLOUR MATERIAL FINISH / / React to trends
By defining different color-, surface- and material-combinations, products can be differentiated for specific target groups. Product portfolios can therefore be designed in terms of color and material trends. By using CMF variations, individual products can be upgraded for economic reasons and become alternative positions to new product developments in the market. By using the latest 3D software we are able to quickly apply different CMF configurations as photo-realistic representations helping you to facilitate decisions for future development directions. We guarantee to develop your product to its fullest potential.
PRODUCT VIZUALIZATION / / A picture is worth a thousand words
From the sketch to the photo-realistic 3D rendering, we use various techniques to represent product visions. With the help of 3D CAD software (Computer Aided Design), we create images not only for your internal presentations but also for external communication such as marketing and advertising. Creating 3D visualizations not only saves time and money but also allows us to create renderings of objects that do not yet exist in the real world. Compared to conventional photography, we can alter all image content such as color, material and configurations.
Under the name FORMFUSION Produktdesign, industrial designers Sebastian Hoek and Sascha Sartory have been developing new product solutions since 2010. With the goal of making high quality and long lasting design tangible, they work towards creating new user experiences and innovative product ideas. Combining the latest technologies, trends and materials allows Hoek and Sartory to constantly obtain fresh perspectives demonstrating new creative approaches.